All Entries Tagged With: "social media"
Kinsella: How To Win Elections
In his column for the Sun, Warren Kinsella uses two campaigns – Calgary mayor-elect Naheed Nenshi and Toronto’s Rob Ford – to remind readers that “campaigns matter”: “Both men have run classic “outsider” campaigns that have left political veterans nodding their heads in approval. Their campaigns rolled out with military precision, rarely wavering from their [...]
Ford Making Largest Social-Media Footprint
The Globe talks to social media consultant Brett Bell (er, me) about the social media metrics of the 2010 election and what kind of indications they may provide to the outcome of Monday’s vote: “Mr. Bell reviewed the online footprints of Toronto’s three major mayoral candidates Tuesday after social-media measurements proved better prognosticators than polls [...]
Sun: Web Ad Targets Ford
The Toronto Sun takes notice of new online ads that popped up on local site Torontoist targeting mayoral candidate Rob Ford: Underneath Ford’s mugshot stamped with the words, “arrested and jailed” in bright red, the ad asks, “Is this the kind of judgment we’re looking for in a Mayor?” and invites viewers to click on [...]
Toronto’s Social Media Candidate
The Globe and Mail profiles Steve Murray, a mayoral candidate who’s not actually running, but is giving the leading (actual) candidates a lesson in how to use social media: “Although it’s hard to compare the run for U.S. President to the run for Toronto mayor, two years after Obama proved that social media can make [...]
Spacing Votes: #VoteTO And The Mayoral Race
Spacing Votes examines the social media efforts of the various mayoral candidates and their expected impact on the 2010 election: “Funny enough, Smitherman and Ford are the most infrequent users of Twitter with only 328 and 448 tweets thus far. By contrast, social media power user Rocco Rossi has over 1700 tweets — but has polled [...]
Rob Ford’s Appeal Shrinks Online
The Toronto Star reports that number of negative online comments against mayoral candidate Rob Ford have spike this week as a result of his controversial comments and revelations of past run-ins with the law: “Throughout the summer, the debate trend has been pretty even between the Ford lovers and haters, with the haters appearing in [...]
Rocco Rossi’s ‘Army’ Is Online
A new study by Northstar Research (who happens to be the firm run by Joe Pantalone campaign honcho John Laschinger) given to the Toronto Star has Rocco Rossi getting the greatest (online) love: “Rossi’s aggressive online marketing is driving positive buzz,” Gladney says. “He has a team of people who are the architects of his [...]
Toronto Mayoral Candidates Test The Power Of Social Media
The Globe and Mail reports on the current state of online campaigning from each of the mayoral camps (watch out for a mention of TEN): “Candidates are testing a slew of technologies and tactics that are new to Canadian campaigns: iPhone and iPad applications; virtual and telephone town halls; text-messaging drives; “Tweetups”; and geolocation tools [...]
Globe: Mayoral Comment Wars Heat Up
Inside City Hall reports on how mayoral candidates are organizing supporters to fill the comments section (and even the letters to the editor) of various Toronto newspapers: “George Smitherman — or “Slitherman” as his cloaked rivals call him on the web — is getting into the act. We’ve obtained an internal e-mail sent Thursday at [...]
Rossi’s New App — iRocco
Mayoral candidate Rocco Rossi has unveiled a new tool to engage voters both online and offline – the iPad: “Rossi’s campaign to become Toronto’s next mayor already has three iPads, with two more on the way, and a Rocco Rossi application for the new platform. The Sun dubbed the app the iRocco Friday. Campaign officials [...]
Would-Be Mayors Turn To New Media
The Toronto Sun reports on the mayoral candidates who have taken to social media to get their message out, including Giorgio Mammoliti, who has deployed video ads to push his message: “Mammoliti hopes to make a big cyber splash by unleashing a stack of short, high-quality videos. In one 30-second video sent to the Sun [...]
Sarah Thomson’s Facebook Fun
While mayoral candidates Rob Ford and George Smitherman were duking it out in public debates, Sarah Thomson was busy on Facebook conducting social media outreach, soliciting the chairs of rival campaigns for donations and making lots (and lots) of friends. Last Saturday, Thomson (or someone on her account) made a reportedly unsolicited post on the [...]
Ford Admits 2006 AIDS Comment Was ‘Mistake’
After dismissing a campaign worker over postings on the subject on Twitter, mayoral candidate Rob Ford tells the National Post that he “made a mistake” in 2006 when he offered his opinion over the spread of the AIDS virus: “What I said four years ago was wrong. I made a mistake,” Mr. Ford told the [...]
Star Talks Social Media With Mayoral Hopefuls
The Toronto Star offers a roundup of the online efforts of the most prominent mayoral campaigns so far. And of course, Toronto Election News get a mention: “The BlackBerry-wielding Thomson, who like Rossi is building a public profile from scratch, said online was always top-of-mind. “We got 50 volunteers because of that website and the [...]
How Adam Giambrone Got Beaten At His Own New-Media Game
The National Post has a lengthy piece on how each party in the Giambrone/Lucas affair approached social media and used it during the this week’s explosive events: “He was a supposedly new-media-savvy 32-year-old man who wanted to be mayor. She was a 20-year-old woman scorned and evidently in need of vindication. They couldn’t both get [...]
Mondoville: Kristen Lucas Helps Test Giambrone’s Social Media Mettle
Social media/pop culture blog Mondoville breaks down the online activity following the Star’s bombshell revelations about his “inappropriate relationship” with Kristen Lucas: “A refreshing change to see Twitter go for a day from its standard role in citizen journalism — an outlet for wannabe celebrity obit writers — to a hotspot for chewing over the [...]
Evans: Will Toronto’s Race For Mayor Be A Social One?
Technology and social media blogger Mark Evans wonders aloud whether the 2010 mayoral race will be 2.0 certified: “The big question is how much of a role social media will play in a race expected to attract a number of strong candidates. With union and corporate donations recently banned, Toronto’s mayoralty hopefuls must rely on [...]
