All Entries Tagged With: "Campaigning 2.0"
Superhero Rob Ford Saves The Day
Mayoral candidate Rob Ford has launched a new YouTube video, casting himself as a superhero that will stop the City Hall “gravy train” in its tracks:
“The Rob Ford campaign launched a YouTube commercial that features an animated Tory in sidekick superhero tights — looking like Robin from the old Batman TV series — [...]
Sun: Spelling Isn’t Optional
The Toronto Sun is reporting from the walking tour of the George Smitherman campaign, where a spelling error caused some embarrassment:
“On Day One of his tour Monday, two Twitter accounts for the campaign, TeamSmitherman and G_Smitherman, spelled Eglinton incorrectly in several tweets describing the first few stops of the campaign march.
The tweets added [...]
Spacing: Mayoral Election: The Social Media Report Card
The folks over at Spacing Magazine rate the social media campaigns for each of the mayoral candidates and assigns a grade for each of their efforts thus far:
Joe Pantalone
Twitter followers: 737
Facebook fans: 687
The deputy mayor has been struggling for support both online and offline, but you wouldn’t know it from his clean, well-designed website. [...]
Rocco Rossi’s ‘Army’ Is Online
A new study by Northstar Research (who happens to be the firm run by Joe Pantalone campaign honcho John Laschinger) given to the Toronto Star has Rocco Rossi getting the greatest (online) love:
“Rossi’s aggressive online marketing is driving positive buzz,” Gladney says. “He has a team of people who are the architects of his [...]
Rae’s Got To Pay Up, Ford Says
Mayoral candidate Rob Ford has started an online effort to apply public pressure in the hopes that outgoing councillor Kyle Rae will pay back the public money he used to throw himself a farewell bash:
“Ford’s site, which went live Thursday, asks Torontonians to sign a petition to get their money back and demand Rae [...]
Toronto Mayoral Candidates Test The Power Of Social Media
The Globe and Mail reports on the current state of online campaigning from each of the mayoral camps (watch out for a mention of TEN):
“Candidates are testing a slew of technologies and tactics that are new to Canadian campaigns: iPhone and iPad applications; virtual and telephone town halls; text-messaging drives; “Tweetups”; and geolocation [...]
Globe: Mayoral Comment Wars Heat Up
Inside City Hall reports on how mayoral candidates are organizing supporters to fill the comments section (and even the letters to the editor) of various Toronto newspapers:
“George Smitherman — or “Slitherman” as his cloaked rivals call him on the web — is getting into the act. We’ve obtained an internal e-mail sent Thursday [...]
Rossi’s New App — iRocco
Mayoral candidate Rocco Rossi has unveiled a new tool to engage voters both online and offline – the iPad:
“Rossi’s campaign to become Toronto’s next mayor already has three iPads, with two more on the way, and a Rocco Rossi application for the new platform. The Sun dubbed the app the iRocco Friday.
Campaign officials [...]
Would-Be Mayors Turn To New Media
The Toronto Sun reports on the mayoral candidates who have taken to social media to get their message out, including Giorgio Mammoliti, who has deployed video ads to push his message:
“Mammoliti hopes to make a big cyber splash by unleashing a stack of short, high-quality videos. In one 30-second video sent to the Sun [...]
Ford Admits 2006 AIDS Comment Was ‘Mistake’
After dismissing a campaign worker over postings on the subject on Twitter, mayoral candidate Rob Ford tells the National Post that he “made a mistake” in 2006 when he offered his opinion over the spread of the AIDS virus:
“What I said four years ago was wrong. I made a mistake,” Mr. Ford told the [...]
Rocco Rossi’s Sympatico Spam
No one can accuse mayoral candidate Rocco Rossi of not getting an early start. Blogger Toronto Mike reports on an (unsolicited) e-mail he got in his inbox yesterday from Rossi:
“I just got an email from Rocco Rossi regarding his Toronto mayoral campaign. The subject line reads “A message from Rocco Rossi on [...]
Star Talks Social Media With Mayoral Hopefuls
The Toronto Star offers a roundup of the online efforts of the most prominent mayoral campaigns so far. And of course, Toronto Election News get a mention:
“The BlackBerry-wielding Thomson, who like Rossi is building a public profile from scratch, said online was always top-of-mind.
“We got 50 volunteers because of that website and the [...]
Rob Ford’s Brother Lashes Out At Media
The brother of likely mayoral candidate Rob Ford gave the media – specifically Star scribe Royson James – a piece of his mind:
“When reporters go out, like our friend over there that who wrote that article today from The Star, Royson James, I had a good talk to him. I said things are [...]
How Adam Giambrone Got Beaten At His Own New-Media Game
The National Post has a lengthy piece on how each party in the Giambrone/Lucas affair approached social media and used it during the this week’s explosive events:
“He was a supposedly new-media-savvy 32-year-old man who wanted to be mayor. She was a 20-year-old woman scorned and evidently in need of vindication. They couldn’t both get what [...]
Twitter Fans Pitch Vision For Toronto – Succinctly
The Toronto Star covered the #VoteTO and its inaugural “#VoteTOin416″ event that took place last night in downtown Toronto:
“[A] dozen core tweeters came up with a plan to hold a night of ideas Thursday at the Annex Live bar on Brunswick St. They solicited “fantasy mayors,” on Twitter, of course, to pitch their alternative vision [...]
Mondoville: Kristen Lucas Helps Test Giambrone’s Social Media Mettle
Social media/pop culture blog Mondoville breaks down the online activity following the Star’s bombshell revelations about his “inappropriate relationship” with Kristen Lucas:
“A refreshing change to see Twitter go for a day from its standard role in citizen journalism — an outlet for wannabe celebrity obit writers — to a hotspot for chewing over the future [...]
Launch Video Demonstrates Power of Social Media
Blogger John Laforet disagrees with experts who think Adam Giambrone YouTube pre-launch video was a mistake:
“Love him or hate him, or even his video for that matter, Giambrone’s campaign in my opinion has demonstrated the best understanding of social media of all major campaigns in the race so far. Sure the video content is doesn’t [...]
