All Entries Tagged With: "Campaigning 2.0"
Kinsella: How To Win Elections
In his column for the Sun, Warren Kinsella uses two campaigns – Calgary mayor-elect Naheed Nenshi and Toronto’s Rob Ford – to remind readers that “campaigns matter”: “Both men have run classic “outsider” campaigns that have left political veterans nodding their heads in approval. Their campaigns rolled out with military precision, rarely wavering from their [...]
Ford Making Largest Social-Media Footprint
The Globe talks to social media consultant Brett Bell (er, me) about the social media metrics of the 2010 election and what kind of indications they may provide to the outcome of Monday’s vote: “Mr. Bell reviewed the online footprints of Toronto’s three major mayoral candidates Tuesday after social-media measurements proved better prognosticators than polls [...]
Sun: Web Ad Targets Ford
The Toronto Sun takes notice of new online ads that popped up on local site Torontoist targeting mayoral candidate Rob Ford: Underneath Ford’s mugshot stamped with the words, “arrested and jailed” in bright red, the ad asks, “Is this the kind of judgment we’re looking for in a Mayor?” and invites viewers to click on [...]
Toronto’s Social Media Candidate
The Globe and Mail profiles Steve Murray, a mayoral candidate who’s not actually running, but is giving the leading (actual) candidates a lesson in how to use social media: “Although it’s hard to compare the run for U.S. President to the run for Toronto mayor, two years after Obama proved that social media can make [...]
Group Of Downtowners Turn Rob Ford Into Ford Spice In Online Parody
A group of Toronto residents have put together a video parody of mayoral candidate Rob Ford – which they say is the first of many: “Days after Rob Ford launched his new transportation plan on YouTube, yet another video parody of the candidate, created by a group of downtowners concerned about the direction the city’s [...]
Scrap Streetcars For Subways, Ford says
Using YouTube as the primary distribution vehicle, mayoral candidate Rob Ford announced his long-awaited transportation policy late Tuesday evening: “Instead of light rail into all the suburbs, Ford wants to build a 12-kilometre, 10-station extension to the Sheppard subway for $4 billion, taking it east to Scarborough Town Centre. He would convert the Scarborough RT [...]
Rob Ford’s Appeal Shrinks Online
The Toronto Star reports that number of negative online comments against mayoral candidate Rob Ford have spike this week as a result of his controversial comments and revelations of past run-ins with the law: “Throughout the summer, the debate trend has been pretty even between the Ford lovers and haters, with the haters appearing in [...]
Spacing Votes: Ford And His Twitter Trending
Spacing Votes has been following the coverage mayoral candidate Rob Ford has been receiving online, specifically on Twitter: “This morning featured Ford trending again, with a hot new faux pas — a charge for smoking pot in Florida that Ford first flat-out denied, and then accepted, saying that it had slipped his mind. This uncertainty [...]
Rob Ford Sends Cease-And-Desist to “Satirical” Blogger
Lawyers representing the Ford campaign sent a cease-and-desist letter to a blogger whose website poked fun at the mayoral candidate by posting Ford’s “thoughts” in an imaginary journal: “Mr. Ford has been the Councillor representing Ward 2 in North Etobicoke since 2000,” says the letter, “and he is one of the hardest working councillors in [...]
The Truth Will Be Out There: Smitherman
Taking a page from Barack Obama’s campaign playbook, mayoral candidate George Smitherman has launched the Truth About George website, which counters accusations levelled by opponents: The web site features sections defending Smitherman’s actions on a number of fronts, including his handling of the eHealth Ontario file when he served as Ontario’s minister of health, his [...]
Superhero Rob Ford Saves The Day
Mayoral candidate Rob Ford has launched a new YouTube video, casting himself as a superhero that will stop the City Hall “gravy train” in its tracks: “The Rob Ford campaign launched a YouTube commercial that features an animated Tory in sidekick superhero tights — looking like Robin from the old Batman TV series — and [...]
Sun: Spelling Isn’t Optional
The Toronto Sun is reporting from the walking tour of the George Smitherman campaign, where a spelling error caused some embarrassment: “On Day One of his tour Monday, two Twitter accounts for the campaign, TeamSmitherman and G_Smitherman, spelled Eglinton incorrectly in several tweets describing the first few stops of the campaign march. The tweets added [...]
Spacing: Mayoral Election: The Social Media Report Card
The folks over at Spacing Magazine rate the social media campaigns for each of the mayoral candidates and assigns a grade for each of their efforts thus far: Joe Pantalone Twitter followers: 737 Facebook fans: 687 The deputy mayor has been struggling for support both online and offline, but you wouldn’t know it from his [...]
Rocco Rossi’s ‘Army’ Is Online
A new study by Northstar Research (who happens to be the firm run by Joe Pantalone campaign honcho John Laschinger) given to the Toronto Star has Rocco Rossi getting the greatest (online) love: “Rossi’s aggressive online marketing is driving positive buzz,” Gladney says. “He has a team of people who are the architects of his [...]
Rae’s Got To Pay Up, Ford Says
Mayoral candidate Rob Ford has started an online effort to apply public pressure in the hopes that outgoing councillor Kyle Rae will pay back the public money he used to throw himself a farewell bash: “Ford’s site, which went live Thursday, asks Torontonians to sign a petition to get their money back and demand Rae [...]
Toronto Mayoral Candidates Test The Power Of Social Media
The Globe and Mail reports on the current state of online campaigning from each of the mayoral camps (watch out for a mention of TEN): “Candidates are testing a slew of technologies and tactics that are new to Canadian campaigns: iPhone and iPad applications; virtual and telephone town halls; text-messaging drives; “Tweetups”; and geolocation tools [...]
Globe: Mayoral Comment Wars Heat Up
Inside City Hall reports on how mayoral candidates are organizing supporters to fill the comments section (and even the letters to the editor) of various Toronto newspapers: “George Smitherman — or “Slitherman” as his cloaked rivals call him on the web — is getting into the act. We’ve obtained an internal e-mail sent Thursday at [...]
