Giambrone’s Media Stunt Falls Short: Experts

The National Post showed mayoral candidate Adam Giambrone’s YouTube video to a mixed panel of professionals and their verdict: Adam missed the mark:

“Mr. Valiquette warned that production values have to be higher than in this first video and that Mr. Giambrone, 32, who hints in the video he will run for mayor, may have misunderstood the complexities of social media viewers.

“It recognized that humour is an important part of online videos but it is not necessarily an important part of online political videos. He understands what social media [are] about but didn’t apply it properly to his category,” he said.”

Read the rest of the article here.

Note: Giambrone’s video has just over 37,000 views and nearly 1000 comments on the YouTube page alone.

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